OldDog/NewTricks
Rancher
Joined: 24 May 2005
Posts: 1950
Location: The Dam End of Silicon Valley
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 Posted: Tue Jul 08, 2008 1:44 pm Post subject: Moovilous Idea or Dumb Idea? |
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Moovilous Marketing Idea!!!!
Chick-fil-A promotion: Be a cow, get free chicken
By Lindsey Klingele on 7/8/2008
Atlanta-based chicken restaurant chain Chick-fil-A announced the launch of its Cow Appreciation Day promotion that will give free sandwiches to customers who wear any type of cow-related apparel in the restaurant on July 11.
Customers who take their bovine-love one step further and enter the store as fully dressed cows get upgraded to a free combo meal.
"Cow Appreciation Day gives our customers the opportunity to have some fun as we reinforce the sustainability of our brand icon," said Michael McCathren of Chick-fil-A's interactive digital marketing group.
The promotion was coordinated by Engauge Digital, a marketing agency founded by Haylard Capital. Chick-fil-A's campaign will also comprise Cow Appreciation Day "event pages" in Facebook, as well as representation on blogs, forums, MySpace and e-mail promotions.
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